THE CHALLENGE:
A brand refresh had been delivered by an external agency: new logo, colour palette, typography. My role was to take those raw elements and translate them into a fully functioning brand across every channel and touchpoint. Bridging the gap between 'brand assets' and 'working brand'.
re-wrap had an enormous amount to say: premium handcrafted product, transparent manufacturing, social enterprise credentials, environmental commitments, 20 years of craft heritage. The previous brand guidelines hadn't been updated in 15 years. There was no dedicated brand function and no visual consistency across channels.
RE-WRAP
THE APPROACH:
re-wrap's challenge is one shared by many purpose-driven B2B brands: they have a genuinely compelling story, but so many dimensions to it that they end up saying everything and landing nothing. Working closely with the founder, I developed a framework for how those layers should be ordered. Quality and craft at the front. Purpose and transparency as the context. Impact and heritage as the depth.
The visual work then became an exercise in bringing that hierarchy to life. Consistent, considered, premium in feel, but with the warmth and humanity that a purely corporate B2B aesthetic would have stripped out.
SCOPE OF WORK:
Brand strategy: messaging hierarchy and brand framework with founder
Brand guidelines: full development from scratch, all channels and use cases
Art direction: product and lifestyle photography, UK and India teams
Website redesign and redevelopment following the brand refresh
Social content strategy, design templates and visual direction
Annual Impact and Giving Report
Rebrand rollout: communications, POS materials and patron-facing assets
Support through transition to CIC status
ART DIRECTION
Directed product and lifestyle photography across UK and India teams, developing creative briefs and visual direction to elevate brand storytelling.
Photography by Harriet Langford.
BRAND GUIDELINES
Introduced structured brand guidelines and creative workflows, improving consistency and efficiency across marketing, sales, and external communications.
WEBSITE DESIGN
Led the redesign and redevelopment of the company website following a brand refresh, improving user experience and supporting significant growth in traffic and conversions.
