RE-WRAP:
A global social enterprise producing premium handcrafted textiles. I am responsible for strengthening brand consistency and elevating marketing output by introducing clearer systems, processes, and visual direction.
THE CHALLENGE:
To mark its 20-year anniversary, re-wrap commissioned a leading creative agency to refresh its core brand assets, including logo, colour palette, and typography. My role is to translate these elements into a cohesive, working brand across all channels.
SCOPE OF WORK:
Art direction, Brand strategy, Brand guidelines development, Social content strategy and design, Presentation design (internal and external decks), Website redesign
ART DIRECTION
Directed product and lifestyle photography across UK and India teams, developing creative briefs and visual direction to elevate brand storytelling.
Photography by Harriet Langford.
BRAND GUIDELINES
Introduced structured brand guidelines and creative workflows, improving consistency and efficiency across marketing, sales, and external communications.
WEBSITE DESIGN
Led the redesign and redevelopment of the company website following a brand refresh, improving user experience and supporting significant growth in traffic and conversions.
