PHOSPHOR:
Creative lead for an early-stage company developing STEM education resources. Responsible for establishing the brand identity and building the marketing infrastructure, as well as developing the learning resources.
THE CHALLENGE:
To define a clear and engaging brand for a start-up translating complex STEM concepts into accessible learning tools, while building the marketing systems required to support online sales and product launches.
SCOPE OF WORK:
Brand identity development and creative direction | Website redesign and relaunch | Marketing strategy and asset developmemt | Newsletter strategy and content design | E-commerce creative and product storytelling | Development of brand assets, templates, and marketing systems
VISUAL IDENTITY
Defined the brand’s visual identity and creative direction across all digital, print, and product communications.
BRAND GUIDELINES
MODULAR SYSTEM
WEBSITE & NEWSLETTER
Led a full website redesign and relaunch, contributing to a 1000% increase in web sales.
Developed integrated marketing campaigns and newsletter strategy, achieving average open rates of 40%.
WEBSITE DESIGN
NEWSLETTER CONTENT & DESIGN
LEARNING RESOURCES
Designed a curriculum-linked content series for STEM club leaders, combining editorial articles with practical classroom activities.
STEM CLUB ARTICLES
STEM CLUB WORKSHEETS
LEARNING RESOURCES
Designed a curriculum-linked content series for STEM club leaders, combining editorial articles with practical classroom activities.
STEM CLUB ARTICLES
STEM CLUB WORKSHEETS
MARTKETING
Built core marketing infrastructure including brand assets, campaign templates, and e-commerce creative.
