WILD CARD BREWERY
Part of the founding management team responsible for building the brand identity and marketing strategy during the company’s rapid growth from start-up to nationally recognised craft brewery. Led the development and evolution of the brand’s visual identity across packaging, venues, and campaign communications.
THE CHALLENGE:
To establish a distinctive and scalable brand for a young brewery entering the increasingly competitive UK craft beer market, while supporting rapid business growth and new product launches.
SCOPE OF WORK:
Brand identity development and evolution | Packaging design and art direction | Campaign concept and launch strategy | Integrated marketing across social, OOH, and crowdfunding | Photography and video direction with cultural partners including the Barbican Centre and The Other Art Fair | Management of external creatives, photographers, and production partners.
PACKAGING DESIGN
Worked closely with the founders to develop the packaging design of the prodcut, managing external creatives and production partners.
ART DIRECTION
Developed an innovate range of designs for the annual International Women’s Day Collaboration Brew. I sought out female artists and illustrators to create unique designs for these limited edition prouducts.
Illustration by Ying Li.
AWARD WINNING DESIGNS
Contributed to the brand’s industry recognition as a finalist at the SIBA Business Awards for Best Concept Design.
